While I was picking up a pizza for tonight's dinner, I overheard the following:
Other Lady Picking Up Pizza: I ordered two large veggie pizzas, without cheese. How come they are the same price as they would be with cheese.
Pizza Guy: Because the way we charge, we base the price on a basic cheese pizza, and then add more for the toppings; we don't charge less just because you don't get one topping.
Other Lady: Well, if you didn't charge for the cheese, you would be encouraging people to eat more healthy. Shouldn't you try to get people to eat better?
Pizza Guy: Lady, this isn't Weight Watchers. I care if people eat more pizza.